ALL Academy International AB, a legal entity incorporated in Sweden with company registration number 556938-1253 and address Fjordvägen 12, SE-436 50 Hovås, SWEDEN (below referred to as “ALL Academy”), processes personal data in accordance with law, including the General Data Protection Regulation, as a data controller.

The type of personal data that ALL Academy processes

ALL Academy will process the personal data that you provide us with or we collect about you when you use our services, contact us by phone, e-mail and mail, in person or as a contact person for your organisation.

Personal data that you provide us with and which we process are:

  • your contact details
  • personal data that we need in order to fulfil our business relationship with you or the organisation that you represent

ALL Academy may receive e-mails and other correspondence containing personal data about third parties and therefore process such personal data. If required, ALL Academy will inform you as a third party of the processing separately.

Purposes of processing your personal data

ALL Academy processes personal information to enable ALL Academy to provide services for its clients; to handle its business contacts; to promote its services and to maintain its accounts and records.

Agreement between us and the organisation you represent:

If you represent an organisation that we have a business relationship with, we will process the personal data that you provide us with in and for this relationship. The legal basis is a balance of interest (GDPR Article 6.1.f). ALL Academy has a legitimate interest in processing your personal data for the purpose of communicating with a representative for its business partner which overrides your potential interest in protecting your personal privacy. If you do not provide us with your personal data, we cannot have a business relationship with your organisation and fulfil our obligations against your organisation.


As representative of a business contact of ALL Academy, we will provide you with information about our services and other information on a regular basis. We will also provide you with information about our services if you attend our events and subscribe to our newsletter. ALL Academy will process all of the above mentioned personal data for communication purposes by mail, e-mail and sms. The legal basis for the processing is the agreement we have with you as an attendant at our events or as a subscriber to our newsletter (GDPR Article 6.1.b). The legal basis may also be a balance of interests (GDPR Article 6.1.f). Such a legitimate interest, e.g. to communicate ALL Academy’s products and services, exists based on the potential benefits for you as a customer. We respect if you do not want to receive such information and you can always inform us about this, see below.

Accounts and records

ALL Academy will process information about the services provided by ALL Academy to you for accounting and record purposes. ALL Academy is required by accounting legislation and other applicable law, to keep records of certain personal data. The legal basis for the processing is that it is a legal obligation.

ALL Academy will process your personal data to the extent required with the above mentioned legal/regulatory requirements as a basis.

Time for processing/storage

Your personal data can be stored in different locations and for different purposes. In light of this, personal data which has been deleted from a system, because it is no longer needed, may still exist in another system for a different purpose.

Personal data that ALL Academy process in order to fulfill ALL Academy’s obligations to you or an organisation that you represent or due to a balance of interest will not be stored longer than it is necessary for ALL Academy to fulfill our contract with you or your organisation or for the time during which ALL Academy’s interest overrides yours.

ALL Academy will not store your personal data after you have indicated, expressly or implied, that you are no longer representing an organisation that has a business relationship with ALL Academy (inter alia by stopped attending our events or subscribing to our newsletter). Personal data that ALL Academy process for accounting purposes will however, according to applicable accounting legislation, be stored for seven years.

Processing by third parties and transfer of personal data

ALL Academy may need to disclose your personal data to authorities that require that ALL Academy disclose such personal data. This could, for example be related to verification of Training Certificates.

ALL Academy may store your personal data in Sweden, in the EU and EEA as well as in other countries.

Your legal rights

You have the right to free of charge, upon written request, receive information about what personal data that we store about you and how that personal data is used and processed. In the event your personal data is inaccurate or wrong, you have the right to request that we correct or remove the personal data and that we provide you with a copy of the personal data concerning you.

If your request is unfounded or your request is excessive we have the right to refuse to act on your request, or to charge a reasonable fee which covers the administrative costs of the action requested by you. Your request should be sent to

You may object to your personal data being processed for communication purposes at any time. If you do not want your data to be used for communication, you can notify ALL Academy by sending an e-mail to ALL Academy at We will then, as far as possible, stop processing and delete the personal data. However, we cannot delete the personal data if we need to continue processing it for any of the other purposes mentioned above.

You may also contact ALL Academy if you are unhappy with the way ALL Academy is processing your personal data. You have the right to file a complaint with the supervisory authority regarding ALL Academy’s processing of your personal data or handling of any inquires related to it. In Sweden, the supervisory authority is Datainspektionen, (

ALL Academy may change this privacy policy. Such changes will enter into force no earlier than 30 days after ALL Academy has informed you of the revised privacy policy on the website, by letter or other notification by email or sms.